About

Loobie & Friends is the online outlet store for Loobie’s Story and Madly Sweetly, selling our previous seasons collections, end of lines, and samples. These brands are available exclusively in the current season through our amazing retail stockists throughout New Zealand and Australia. However, not everything gets sold in its current season, so this online outlet, plus our Ellerslie store, provide you with a second chance to buy, at discounted prices. Please note that not all current season garments will make it to this outlet, and sizes and colours will be limited – if you see something in our current collection that you love – snap it up now! Click on the brand links below to view our current ranges and find your closest stockist.

Want to visit our store in person? We are located at 114 Main Highway, Ellerslie, Auckland. Contact us directly on 09 218 9651 or info@loobieandfriends.co.nz. 

New to Loobie’s Story and Madly Sweetly? Learn all about our brands and view our current season collections using these links: Loobie’s Story and Madly Sweetly.