About Loobie & Friends

Loobie & Friends is an outlet store selling the Loobie’s Story and Madly Sweetly brands.  Here you will find styles from previous seasons and end of lines at discounted prices.  All garments are in perfect saleable condition.  Please choose carefully and before purchasing, read over our returns policy.  The Loobie’s Story and Madly Sweetly brands are designed in New Zealand, manufactured in China, and sold in boutiques throughout New Zealand and Australia.  To view current season styles, learn more about our brands, and locate your closest stockist, visit Loobie’s Story or Madly Sweetly.

Loobie's Story

A collection designed with an awareness that we are in a new place in time and very mindful of what has become important to us now. The challenge to attain this criteria has resulted in a collection that is filled with the most selective, beautiful and exclusive prints, luxurious knitwear, soft, elegant and feminine styling for a mixture of moods and occasions.

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Madly Sweetly

Our inclination is to build a collection of clothing that offers longevity and works for your lifestyle.

Our design process is refined each season and evolves cohesively so that our shapes compliment, our prints are light-hearted and fun, and our fabrics are beautiful to wear.

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